When we protect a rhino, we’re not just saving a single species — we’re safeguarding an entire ecosystem.

The image of a rhino — powerful, ancient, and wild — captures the essence of Africa’s natural heritage. But behind that image lies a stark and urgent reality: rhinos are being pushed to the brink by a crisis fueled by greed, myth, and organized crime.

Why would we choose to remove a rhino’s horn — its most defining feature? The reasons are complex, but rooted in one urgent goal: protection.